Content Frequencies is not only a content series, it’s an approach. Start with recorded audio/video and unlock a treasure trove of content that can fuel your content marketing strategy.
Brand Growth: Customer Acquisition through Content Marketing
B2B Customer Communities: Creating Value Authentically
B2B marketers may need to think outside the box to create differentiated value. This article discusses customer communities and how they can strengthen a company’s brand.
B2B Brand Marketing: Standing Out in a Crowded Field
Brand marketers have the unique privilege to create a strong and differentiated company voice. This article suggests ways for creatives to deviate from established industry norms.
Marketing During a Downturn: How to Weather Layoffs
Marketing teams have long suffered disproportionately during economic downturns. Learn how marketing teams can reshape the narrative to create business case outcomes for leaders.
Breaking Through the Noise: Content Marketing and How to Reach Your Audience
Breaking through the noise is more important than ever in today’s content-rich environment. Read about how content marketers can make sure their message resonates.
How to Think Outside the Box with your Brand’s Podcast Marketing Strategy
Learn how to develop your brand through a robust podcast marketing strategy. Utilize guesting on podcasts as a new way to feed your demand funnel and generate leads.
Getting into the Mind of a Growth Marketer
Learn how a growth marketing expert balances short-term wins with long-term brand development strategy. Find ways to ensure brand health while servicing immediate needs.
Why Every Podcast Needs a Writer
StudioPod founder TJ Bonaventura and Campfire’s Creative Director Mike Sholars talk about the role writers play in the podcast production process and the value they bring.
How to Use Client Feedback to Drive Your Content Marketing Strategy
Improve your b2b marketing strategy with client feedback. Learn how to use this valuable data to drive content marketing efforts and enhance client relationships.
Why You Need to Start Repurposing Your Podcast for Video
Repurposing podcast content is a great way for B2B brands to keep marketing strategies fresh and relevant. Optimize your brand messages and drive more leads.
Content Marketing: Current Trends and What to Look For in 2023
An interview with Amanda Natividad to discuss the current state of content marketing: how it’s changed and how marketers can successfully adapt.
How to Find Motivation and Inspiration for B2B Marketing
We’ve all been there; as marketing professionals, finding ourselves hitting a creative wall is probably one of the most frustrating things that exist within the profession. It can feel as if you’re trying to squeeze one drop of juice out of a dried up lemon peel; no matter what you do, the creative side of your brain seems to be on pause. What causes this, and how can we as marketers prevent it so that we can continue creating valuable, engaging content? Below we explore a couple of reasons why the creative block happens and provide tips to help you find motivation and inspiration.